BEAUTY_ALMAY

ART&CREATIVE_DIRECTION_For ALMAY_
ALMAY was the first brand to introduce skincare safety by producing fragrance-free products, by showing all the ingredients used on its product labels, and by testing for allergy, as well as irritation. Rebranding of ALMAY by REVLON; creation of a rich strategic new skincare and color cosmetics
brand story! Model ELAINE IRWIN photographed by PETER ARNELL #Almay #Arnell